Microsoft launches 'Don't get Scroogled' campaign against Google

Negative advertising campaigns conducted by any firm or party are always classy, and Microsoft's latest offering certainly amuses.

Microsoft began a new national campaign today which encourages users to leave Google's Gmail service in favor of joining Microsoft's Outlook email facilities, hooking into privacy concerns to relay the message.

The campaign, titled "Don't Get Scroogled by Gmail," highlights an issue which has been raised many times before: the fact that Google scans emails in order to target and tailor advertising alongside the message to the user.

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